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How to Add Google Analytics to Your Webflow Website

Table of Contents How to Install Google Analytics on a New Website? How to Find Google Analytics Tracking ID for Your Webflow Account? How to Check if Google Analytics Event Tracking is Working on Webflow? Can You Add Google Analytics Universal Tracking Code on Webflow? Why You Need Google Analytics for Your Webflow Site? How ...

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How to Add Google Analytics to Your Webflow Website

Table of Contents

Many individuals ask how to integrate Google Analytics into their Webflow websites. This guide will provide a clear and concise process for installation and tracking.

How to Install Google Analytics on a New Website?

There are three main methods for adding Google Analytics to your Webflow site. Here’s how to start:

  • Log In to Webflow: Access your Webflow account and select the project you want to enhance with Google Analytics.
  • Go to Project Settings: Find the settings option to access various configurations for your Webflow site.
  • Select Integrations: In the settings, locate the ‘Integrations’ section to integrate Google Analytics.

Integrate Google Analytics on Webflow

  • Enter Google Analytics Tracking ID: Input your Google Analytics Tracking ID to begin monitoring your website.
  • Connect with Google Tag Manager: Ensure your Google Analytics account is linked with Google Tag Manager for comprehensive data tracking.
  • Publish Your Website: After integration, publish your site to start collecting data.

Connect Google Analytics with G-Tag ID

  • Add Global Site Tag (gtag.js): Manually insert the Google Analytics tracking code into the custom code section of your Webflow site.
  • Save Changes: Ensure you click ‘Save’ to apply your changes.
  • Verify Tracking: Check your Google Analytics account to confirm the integration is successful.

Connect Google Analytics via Embedded Code

If the above methods do not work, you can manually install the Google Analytics code on every page:

  • Insert Code in Header: Place the tracking code in the header section of your website.
  • Test Functionality: Verify that the code is functioning correctly across all pages.

How to Find Google Analytics Tracking ID for Your Webflow Account?

To locate your Google Analytics Tracking ID:

  • Open your Google Analytics account and navigate to Admin settings.
  • Go to Property Settings and select Data Streams.
  • Click on ‘Web’ to find your Google Measurement ID or Tracking ID.

How to Check if Google Analytics Event Tracking is Working on Webflow?

To ensure your Google Analytics tag is actively passing data:

  1. Access your Google Analytics account and navigate to Admin settings.
  2. Select Data Streams under Property Settings.
  3. Click on ‘Web’ and check the ‘Configure Tag Settings’ option.
  4. Confirm that the tag is sending data.

Can You Add Google Analytics Universal Tracking Code on Webflow?

No, Google Analytics Universal is now deprecated. Transition to GA4 for continued data tracking.

Why You Need Google Analytics for Your Webflow Site?

  • Gain Transparency: Understand your website’s traffic sources.
  • Analyse Data: Make informed predictions based on traffic trends.
  • Understand Your Audience: Gain insights into visitor demographics.
  • Monitor Marketing ROI: Track the effectiveness of your marketing strategies.
  • Free Tool: Access valuable insights without any cost.

How to Add Event Tracking to Your Webflow Website with Google Analytics?

  1. Log in to Google Analytics and go to Admin settings.
  2. Select Property Data Display and click on Events.
  3. Create a new event named “three_page_views.”
  4. Define conditions for tracking.
  5. Save the event to start collecting data.

Conclusion

Integrating Google Analytics with your Webflow site is essential for tracking performance and user interactions. By following the methods outlined above, you can effectively monitor your website’s analytics.

Hire a Trusted Webflow Development Agency to Solve Issues

If you encounter issues with your Webflow integration, consider contacting WPPRO for expert assistance.

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