Table of Contents
- Why Migrate from Kentico to WordPress?
- For Marketers: Why is WordPress Better than Kentico?
- Step-by-Step Process to Migrate Kentico to WordPress
- Why Choose a Professional WordPress Agency for Kentico Migration?
- To Wrap Up
Many Australian businesses are discovering the benefits of moving from Kentico to WordPress, a more flexible and cost-effective platform. In this article, we will explore the reasons for this migration and provide a detailed guide to help you successfully transition your website.
Why Migrate from Kentico to WordPress?
While both Kentico and WordPress are robust Content Management Systems (CMS), they serve different audiences. Kentico is designed for enterprise-level needs, featuring advanced e-commerce and marketing automation tools but comes with a high price tag and complexity. For many mid-sized businesses, these features are unnecessary and costly.
Conversely, WordPress is an open-source platform that is user-friendly, cost-efficient, and powers nearly 70% of websites globally, making it ideal for businesses seeking flexibility and scalability.
If you find yourself:
- Seeking a more adaptable website platform
- Looking to reduce operational costs
- Avoiding extensive training to manage Kentico
- Lacking support from Kentico developers or community
Then migrating to WordPress could be your best solution.
For Marketers: Why is WordPress Better than Kentico?
Marketers often prefer WordPress for several compelling reasons:
- Superior Performance: WordPress themes and plugins are optimised for speed, enhancing user experience.
- Effortless Lead Generation: An array of lead generation tools and plugins simplify capturing and managing leads.
- Customisation Options: With numerous themes and plugins, WordPress allows for tailored website designs to meet specific marketing needs.
- Integration Capabilities: Smooth integration with various marketing platforms, including Google Ads, facilitates efficient campaign management.
- Script Integration: Easily add scripts and tracking codes without sacrificing site performance.
Step-by-Step Process to Migrate Kentico to WordPress
Ready to migrate? Follow these steps:
1. Backup Your Kentico Website
Ensure a complete backup of your Kentico site, including all content, databases, and media files. Use reliable third-party storage solutions for this.
2. Create Your Website Layout on WordPress
After migration, recreate your website using a suitable WordPress theme. This process includes adjusting layouts, scripts, navigation, and categories. Consider a custom theme design for a unique look.
3. Export Kentico Website Content
Utilise Kentico’s built-in export feature to download your website content, including databases and theme files.
4. Migrate Content to WordPress
Import the downloaded files into WordPress using the manual method or automate the process with tools like CMS2CMS for efficiency.
5. Install Plugins for Essential Features
Find and install plugins that replicate the functionalities of your Kentico site. Many WordPress plugins are free and cover SEO, e-commerce, and lead generation needs.
6. Test Your WordPress Website
Thoroughly test your website for responsiveness and errors. Check all pages and posts using a sitemap to ensure functionality.
7. Post-Migration Maintenance
Monitor your new site for at least one month to catch any errors, broken links, or performance issues. Regular checks will help maintain your site’s integrity and support your business goals.
Why Choose a Professional WordPress Agency for Kentico Migration?
Migrating from Kentico to WordPress can be complex, especially for those with limited experience. Collaborating with a professional WordPress agency can:
- Save Time: Efficient migration allows you to focus on your business operations.
- Ensure Quality: Experts maintain data integrity and functionality.
- Preserve SEO: Professionals ensure consistent URLs and resolve technical errors.
- Handle Compatibility Issues: They address any plugin or design challenges during migration.
- Provide Ongoing Support: Many agencies offer post-migration assistance to keep your site secure and up-to-date.
To Wrap Up
Transitioning from Kentico to WordPress can significantly benefit your digital business by reducing costs and simplifying management. Following the outlined migration process will help ensure a smooth transition and result in a successful, customisable website.
Migrate Kentico to WordPress with WPPRO
At WPPRO, we specialise in helping Australian businesses migrate to WordPress efficiently. Contact us today to start your migration journey!
