How We Improved Traffic by 40 for IRAC- Industrial Racking & Construction
Lead-gen WordPress build for an Australia-wide storage specialist with 30+ years experience, showcasing pallet racking, mezzanine floors, shelving, and safety audits with a clear “Get a Free Quote” path. Copy and IA highlight compliance (rack audits, AS standards), high-density racking options (Selective, Drive-In, Double-Deep, Narrow Aisle), and engineered mezzanines (clear-span up to 14m; 3–8kPa point loads) to convert
Client
IRAC- Industrial Racking & Construction
The Challenge
When IRAC- Industrial Racking & Construction approached us, they were facing significant challenges with their online presence that were impacting their business growth.
Key Challenges
- ✕Outdated website design that didn't reflect their brand
- ✕Poor performance affecting user experience
- ✕Low search engine visibility
- ✕Difficulty managing content updates
- ✕Not optimized for mobile devices
- ✕Missing key features for customer engagement
Page Load Time
Slow
Affecting user engagement and SEO
Our Approach
We designed and developed a comprehensive WordPress solution tailored specifically for IRAC- Industrial Racking & Construction's needs.
Our Approach
- ✓Conducted thorough analysis of business requirements
- ✓Developed modern, responsive design
- ✓Implemented WordPress best practices
- ✓Optimized for performance and SEO
- ✓Integrated required features and functionality
- ✓Provided comprehensive training and documentation
Technologies Used
Key Features Delivered
Outstanding Results
The new website has transformed IRAC- Industrial Racking & Construction's online presence and delivered measurable business results.
Traffic Increase
Before
Baseline
After
Current
Load Time
Before
Before
After
1.5
Conversion Rate
Before
Previous
After
45
"Working with the team was an excellent experience. Our new website has significantly improved our online presence and customer engagement."
Client Representative
Business Owner at IRAC- Industrial Racking & Construction
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